Hello...it's Jonathan Richman the digital marketing guy, not the singer.
My name is Jonathan Richman (not the singer) and my day job is Vice President, Product Marketing for Cincinnati-based startup Zipscene ( http://www.zipscene.com ). I'm responsible for leading product development and all marketing and thought leadership efforts for Zipscene.
Prior to joining Zipscene, I was group director of Insights and Planning at Possible Worldwide Cincinnati (formerly Bridge Worldwide) and was responsible for providing strategic direction and leadership for its clients. Possible Worldwide is a top 10 digital marketing agency with offices in 10 countries and more than 1,200 employees, representing clients from Procter & Gamble and Target to Microsoft, ConAgra Foods and Samsung. I was with Possible (originally Bridge Worldwide) for nearly five years.
I'm a fairly well-known and highly regarded thought leader in pharmaceuticals and health care digital strategy. He was the creator and author of popular industry blog Dose of Digital, which provides insights on digital marketing in the health industry. AdAge Power 150 named it one of the top overall marketing blogs.
I'm a regular speaker at major national marketing conventions and have been quoted in publications including The Wall Street Journal and The Washington Post. I was once invited by the Food and Drug Administration to speak at its public hearings on social media in pharmaceuticals and was recently interviewed on NPR's "All Things Considered."
Beyond health care, I'm a contributor for digital marketing journals such as iMedia Connection and AdAge's DigitalNext, where I've contributed articles on all manner of digital marketing topics. I was recently named a winner of a WPP Atticus award, which recognizes the best thought leadership within WPP, the world's largest agency holding companies.
Prior to joining Possible Worldwide in 2007, I worked at AstraZeneca Pharmaceuticals for more than 11 years, holding positions in sales, training, sales leadership and marketing. In my last role, I was U.S. Brand Leader for Faslodex, a company that produces specialty injectable treatment for advanced breast cancer.
Jonathan Richman's Background
Jonathan Richman's Experience
VP, Product Marketing at Zipscene
Leading the product platform development planning along with all company marketing efforts.
Group Director, Insights and Planning at Possible Worldwide
April 2011 - January 2012
Leading strategic planning for a number of clients in our Cincinnati office ranging from consumer goods to healthcare. Serve as the lead for thought leadership development and content creation for the office.
Creator and Author at Dose of Digital
December 2008 - January 2012
I write the popular pharma and healthcare industry blog, Dose of Digital (http://www.doseofdigital.com), which provides insights on digital marketing in healthcare. Dose of Digital is listed in the top 150 marketing blogs according to AdAge's Power150.
Director of Social Media at Possible Worldwide
February 2011 - March 2011
Leading the company efforts in social media from the Cincinnati office focusing on clients including P&G, ConAgra Foods, and J&J.
Director of Social Media at Bridge Worldwide
June 2010 - February 2011
Leading company-wide social media efforts for all current clients and heading up our thought leadership in this area
Director of Strategic Planning at Bridge Worldwide
April 2007 - May 2010
Responsible for finding partnership opportunities for new and existing clients and providing strategic direction for major healthcare clients.
Principal at Focus Fields
January 2006 - April 2007
Served as principal and founder of marketing consulting firm, Focus Fields, concentrating on helping small businesses with their marketing challenges. Main services include: brand positioning and messaging, brand guideline development, corporate identity, customer and channel segmentation.
Brand Leader at AstraZeneca
October 2004 - April 2007
Manage a major specialty brand for one of the largest pharma companies in the world including strategy development and execution, brand building, budget management, and team leadership.
District Sales Manager at AstraZeneca
November 2001 - October 2004
Regional Training Specialist at AstraZeneca
February 1999 - November 2001
Responsible for developing and executing regional training initiatives for over 100 sales specialists
Sales Specialist at AstraZeneca
May 1996 - February 1999
Held several positions promoting a line of specialty and general pharmaceutical products to a diverse group of customers in several geographic areas.
Jonathan Richman's Education
University of Phoenix
2002 – 2005
1992 – 1996
Concentration: Cell and Molecular Biology
Jonathan Richman's Interests & Activities
In his free time, you can probably find Jonathan fly fishing or playing some sort of sport.