Jonathan Richman

Hello...it's Jonathan Richman the digital marketing guy, not the singer.

My name is Jonathan Richman (not the singer) and my day job is Vice President, Product Marketing for Cincinnati-based startup Zipscene ( http://www.zipscene.com ). I'm responsible for leading product development and all marketing and thought leadership efforts for Zipscene. Prior to joining Zipscene, I was group director of Insights and Planning at Possible Worldwide Cincinnati (formerly Bridge Worldwide) and was responsible for providing strategic direction and leadership for its clients. Possible Worldwide is a top 10 digital marketing agency with offices in 10 countries and more than 1,200 employees, representing clients from Procter & Gamble and Target to Microsoft, ConAgra Foods and Samsung. I was with Possible (originally Bridge Worldwide) for nearly five years. I'm a fairly well-known and highly regarded thought leader in pharmaceuticals and health care digital strategy. He was the creator and author of popular industry blog Dose of Digital, which provides insights on digital marketing in the health industry. AdAge Power 150 named it one of the top overall marketing blogs. I'm a regular speaker at major national marketing conventions and have been quoted in publications including The Wall Street Journal and The Washington Post. I was once invited by the Food and Drug Administration to speak at its public hearings on social media in pharmaceuticals and was recently interviewed on NPR's "All Things Considered." Beyond health care, I'm a contributor for digital marketing journals such as iMedia Connection and AdAge's DigitalNext, where I've contributed articles on all manner of digital marketing topics. I was recently named a winner of a WPP Atticus award, which recognizes the best thought leadership within WPP, the world's largest agency holding companies. Prior to joining Possible Worldwide in 2007, I worked at AstraZeneca Pharmaceuticals for more than 11 years, holding positions in sales, training, sales leadership and marketing. In my last role, I was U.S. Brand Leader for Faslodex, a company that produces specialty injectable treatment for advanced breast cancer. 

Group Director, Insights and Planning at Possible Worldwide

April 2011 - January 2012

Leading strategic planning for a number of clients in our Cincinnati office ranging from consumer goods to healthcare. Serve as the lead for thought leadership development and content creation for the office.

Creator and Author at Dose of Digital

December 2008 - January 2012

I write the popular pharma and healthcare industry blog, Dose of Digital (http://www.doseofdigital.com), which provides insights on digital marketing in healthcare. Dose of Digital is listed in the top 150 marketing blogs according to AdAge's Power150.

Director of Social Media at Possible Worldwide

February 2011 - March 2011

Leading the company efforts in social media from the Cincinnati office focusing on clients including P&G, ConAgra Foods, and J&J.

Director of Social Media at Bridge Worldwide

June 2010 - February 2011

Leading company-wide social media efforts for all current clients and heading up our thought leadership in this area

Director of Strategic Planning at Bridge Worldwide

April 2007 - May 2010

Responsible for finding partnership opportunities for new and existing clients and providing strategic direction for major healthcare clients.

Principal at Focus Fields

January 2006 - April 2007

Served as principal and founder of marketing consulting firm, Focus Fields, concentrating on helping small businesses with their marketing challenges. Main services include: brand positioning and messaging, brand guideline development, corporate identity, customer and channel segmentation.

Brand Leader at AstraZeneca

October 2004 - April 2007

Manage a major specialty brand for one of the largest pharma companies in the world including strategy development and execution, brand building, budget management, and team leadership.

District Sales Manager at AstraZeneca

November 2001 - October 2004

Regional Training Specialist at AstraZeneca

February 1999 - November 2001

Responsible for developing and executing regional training initiatives for over 100 sales specialists

Sales Specialist at AstraZeneca

May 1996 - February 1999

Held several positions promoting a line of specialty and general pharmaceutical products to a diverse group of customers in several geographic areas.

VP, Product Marketing at Zipscene

January 2012

Leading the product platform development planning along with all company marketing efforts.

University of Phoenix

2002 – 2005

MBA

Tulane University

1992 – 1996

BS

Concentration: Cell and Molecular Biology

In his free time, you can probably find Jonathan fly fishing or playing some sort of sport.